The roots of Faith in Marketing were firmly established in 2003 by owners Thom & Melissa Hiatt in San Diego, California. During the past 17 years, we’ve helped hundreds of organizations and businesses, from a tiny church with just 14 pews to Anthem Blue Cross. This is our history.
During the late 1990s and early 2000s, Thom created, sold and managed local multi-media marketing campaigns for a nationwide media conglomerate. His campaigns utilized radio, internet, billboards, and on-site promotions. At the same time, Melissa excelled as the senior graphic designer and web developer for a Southern California ad agency. The two met in 2000.
Thom was tapped to direct marketing campaigns for a major automotive brand. In the fall of 2002, he drove 9800 miles through 26 states to interview eight other guys named Thomas Hiatt! The next year, Melissa bid farewell to her agency bosses, and partnered with Thom to open the doors at Twin Bees (mytwinbees.com).
The word ‘Twin’ is Greek for Thomas, and ‘Bee’ is Greek for Melissa. Was ‘Twin Bees’ the best business name we could have selected? No. But it was memorable and our clients got a kick out of the logo.
Many of the people we knew from our earlier positions and networks became our clients. Thanks to a generous amount of repeat and referral business, the Twin Bees family grew quickly. Over the years, we’ve experienced highs and lows, and we’ve always been grateful for the many blessings that come our way (including our marriage and first child in 2004!)
While many quarters have been busy and action-packed, some periods have given us the opportunity to learn new tools, educate our clients, and diversify our services. We added:
- 2003 – graphic design, website development and hosting
- 2004 – email newsletter marketing
- 2005 – media buying for television and radio
- 2006 – printing
- 2008 – social media
- 2009 – video production
- 2010 – mobile website development
- 2011 – mailing list scrubbing & direct mail
In 2013, we updated our logo to include the honeycomb theme, and began to use the slogan “faith in marketing.” The following summer, Thom and Melissa decided to actively share their faith in God through their business. Twin Bees formally became ‘Faith in Marketing’ and proudly took on two meanings: 1) we actively include our faith in our daily work lives, and 2) our clients have faith that our services will work!
We launched faithinmarketing.com and made a concerted effort to work more closely with nonprofit organizations, churches, private schools, and a very select group of businesses.
One of the biggest benefits that came with our name change was grasping the biblical connection between work and talent. We understood more clearly that every person is born with a specific set of talents given as gifts from God.
“Each of you should use whatever gift you have received to serve others,
as faithful stewards of God’s grace in its various forms.”
— 1 Peter 4:10
At Faith in Marketing, we enjoy knowing deep in our hearts that we are using our God-given talents to provide high-end services to meaningful clients. And we love what we do! There’s a lot to be said for work that doesn’t feel like work. And there’s a lot to appreciate about clients who are more like friends.
“Neither do people light a lamp and put it under a bowl.
Instead they put it on its stand, and it gives light to everyone in the house.”
— Matthew 5:15
We’re always looking to grow in the right directions to accommodate our clients’ needs. We added:
- 2015 – virtual tour services
- 2016 – signage, event canopies, streetside flags, and canvas prints
- 2018 – custom apparel and school uniforms (catholicuniforms.org)
In 2019, our oldest daughter (an honors level and award-winning high school student) mastered state-of-the-art illustration tools and began designing logos and printed items.
At Faith in Marketing, we quickly and efficiently handle virtually all of our clients’ communications and marketing needs, from web to print to social to video and beyond, and we do it all while maintaining their brand and voice in the marketplace. We can help you when times are great, and we can help when things have become a little more challenging.
The 2020 pandemic has impacted the entire world’s population in one form or another. We pray for those who have lost their lives, and for those whose jobs, families and businesses have been negatively impacted.
It is important for us to share that Faith in Marketing has always been, and continues to be, fiscally sound and strong, with upward momentum. We are truly blessed that so many organizations have used the “down time” of the pandemic to utilize our services to upgrade their websites, videos, signage, and so on. They understand that there has never been a more important time to maintain relationships with customers, members and donors via mailings, video, email, and regular professional messaging.
We really do appreciate all of the feedback and testimonials. Nothing warms our heart more than hearing from a happy client like Sister M. who wrote to us this week, “Great cards, great brochures, great banners, and awesome Website, what else can we ask for? You are the best! Just like they told us. M u c h a s G r a c i a s!” Or Bob S. who wrote to us two weeks ago, after we printed and mailed 5000 letters to his membership just 17 hours after he called. He wrote, “We are so very grateful for your awesome response!”
Thank you for participating in our history, and thank you for having Faith in Marketing.
Thom, Melissa and Mya Hiatt