Faith in Marketing is excited to share with you our journey in revitalizing the online presence of Saint John School. It’s been quite a ride from our initial build in 2017 to this exciting relaunch in 2023, where we transformed their website into a cutting-edge, user-friendly platform that serves as a vital resource for prospective and new parents.
Back in 2017, we embarked on the journey to redesign Saint John School’s website, previously hosted on a do-it-yourself website platform. We designed and developed a responsive website that reflected a vibrant school community in a beautiful campus setting and leveraged WordPress to make it easier for the staff to update and edit the school’s website. Initially, the website served as an information portal for parents, students, and prospective families. Fast forward to 2023, and we were once again approached, this time with a mission: modernize the website and re-brand it to cater primarily to prospective families and promote giving opportunities. Our task was clear – emphasize admissions, streamline the admissions process, strategically promote donation opportunities, and raise awareness about various funding options.
Our first step was to create a visually-appealing site that would captivate visitors from the moment they landed on the homepage. The menu was simplified so that visitors were funneled to key areas. We created design patterns, custom color palettes, and templates that aligned seamlessly with the school’s branding. These design elements not only made the site visually appealing but also conveyed the school’s identity and values effectively.
Responsive design allows the website to display clearly on all devices
One of the key highlights of this project was the creation of reusable design elements. These elements were strategically implemented throughout the website to facilitate easy editing and content updates. This approach not only saves time and effort but also ensures that any changes made to one section can be mirrored seamlessly across the entire site, maintaining that beautiful, consistent look.
Of course, a user-friendly website is about more than just aesthetics. It’s about creating an experience that’s intuitive and enjoyable for the visitors. For prospective parents navigating the admissions process, ease of use was paramount. We worked diligently to streamline this process, making it straightforward for parents to access information, join a waitlist, and schedule tours.
Saint John School also sought to strategically place donation opportunities throughout the site. In collaboration with the school’s team, we designed prominent donation call-to-action elements that seamlessly integrated with the site’s design. This makes it easy for parents, alumni, and supporters to contribute to the school’s mission with just a few clicks. We also set the stage for their various funding opportunities, creating pages that showcase the importance of how a donation impacts the school’s future. Clear, compelling messaging and visually engaging elements were used to ensure that this critical aspect of Saint John School’s mission was conveyed effectively to website visitors.
Following the site launch, Faith in Marketing provided in-depth training to the communications staff of Saint John School. This allows the staff to confidently edit the website, utilizing the newest WordPress features, while maintaining the integrity of the brand.
In the end, the launch of the revamped Saint John School website was a resounding success. It’s now a hub for prospective and new parents, providing them with a wealth of information and resources at their fingertips. The user-friendly design, consistent branding, and strategic placement of donation opportunities have all contributed to a powerful online presence that reflects the school’s values and aspirations.
We couldn’t be more proud of our role in this transformation. It’s been an incredible journey, and we’re excited to see how Saint John School continues to grow and thrive with its new digital home. If you’re embarking on a similar project, remember that it’s not just about building a website; it’s about crafting an online experience that leaves a lasting impression.
If your school’s website needs a facelift or rebranding, Faith in Marketing is here to help you. Learn more about our web development services or call Faith in Marketing today at (858) 877-3733 to can discuss your needs and how we can help you achieve your goals.