Better Trade Show Booths

Who had the very best booth at the September 2010 International Catholic Stewardship Conference (ICSC) in San Diego? In our…

UPDATE: MARKETING IN A TOUGH ECONOMY

On 9/26 we wrote: Give a free item with a purchase, rather than discounting your regular prices. Which of these is…

This morning’s Forbes.com article, The Strong Get Stronger In Recession, tells the story of how cash-rich companies can not only survive…

Last week I got a hair cut at a local barber shop. They do a great job. The owner, Kevin,…

At a time when the DOW has suffered a 12-month, 50 percent free-fall, and Detroit’s big three aren’t sure if…

I am very sore this morning. Pretty much everything hurts from my knees up. It’s the result of my attendance…

Are you addicted to checking email on your phone? Do you think your spouse is addicted? If so, you’re not…

There’s a theory / practice that I follow seemingly hundreds of times each day. It’s applicable to almost anything: launching…

Last week I was on the phone with a vendor who is also a business owner. Let’s call him, oh,…

I have a really good marketing idea for a family restaurant: Offer your customers a choice of low-cost, flat-fee, feed-the-entire-family…

All the news these days is “the economy.” And for good reason. Things don’t look that great from a number…

Earlier this month I attended a week-long conference at my alma mater, the Missouri School of Journalism, celebrating its 100…