This graph shows our server activity. We host the websites we’ve developed for dozens of parishes and schools in Southern California. You can see the increasing hunger for information during the days leading up to (and including) Ash Wednesday 2017. We’re going to assume that web surfers were looking for 1) local Mass times, and the 2) meaning of Ash Wednesday.

The takeaway here is that parishes can think proactively about posting valuable information on their website homepage, anticipating the visitors’ needs.

Note to our clients: We recommend using the Events feature to highlight your Masses and gatherings. We also recommend posting News updates to educate your guests both beforehand and afterwards. These Events and Posts can be shared through social media to further increase attendance and participation.